太平市场

Taiping Market

Client
Art Field Nanhai

Service
Typography
Visual Identity
Environment Graphics

Partner
Liao Zicheng

Team
CD: Liao Zicheng
D: Liao Zicheng / VE / Wong Kaho / Yang Haosong
PM: Zeng Xiling
MD: Wong Kaho 
CW: Lin Ziming

Invited by the Art Field Nanhai 2022, we designed the signage and extended visuals for the "Taiping Market", a landmark venue of the land art festival that bears witness to the evolution of the commercialization of the agricultural economy in the Pearl River Delta.

Taiping Market is now shrouded by the art installation "Timeless Beacon" by MAD Architects, which has once again aroused the public's attention to its history and emotional value.

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Client
Art Field Nanhai

Service
Typography
Visual Identity
Environment Graphics

Partner
Liao Zicheng

Team
CD: Liao Zicheng
D: Liao Zicheng / VE / Wong Kaho / Yang Haosong
PM: Zeng Xiling
MD: Wong Kaho 
CW: Lin Ziming

Considering the region's locality and culture, we sought to find a new possibility between Taiping Market's past and future with an updated image. We took traditional Chinese calligraphy signboards as a starting point, drawing inspiration from the title calligraphy of the plaque and using digitalized interpretative approaches to integrate its history and future.

Thinking of digital interpretation approaches of traditional Chinese characters, we constructed a grid system based on pixel evolution to explore the boundaries of text recognition and its application possibilities. Through the digital evolution of the grid, we captured various different-scales frozen frames to reconstruct the visual rhythm of the interlacing of the new and old, the complex and the simple, in the relations among glyphs, semantics, and images. We transformed the experimental exploration into visual entities embedded in daily life.

Awards
2024  NYC TDC 70 /  Brand Identity System / Certificate of Typographic Excellence
2024  NYC TDC 70 /  Logotype / Monogram-Series / Certificate of Typographic Excellence
2024  Tokyo TDC Annual Awards / Excellent Works / Janpan
2023  Macau Design Award / Banding / Gold Award / Macau, China
2023  Macau Design Award / Promotion & Application Product / Gold Award / Macau, China
2023  GDC Awards / Brand and Visual Identity / Bronze Award
2023  GDC Awards / Brand Icon / Merit Award
2023  GDC Awards / Promotion / Merit Award
2023  Kan Tai-Keung Design Awards / Silver Award / China  
2023  Award 360° / Cultural Branding Design of the Year / China