MONOLITH

Curiosity, Truth-seeking, Exploration

Client
MONOLITH

Service
LOGO
Visual Identity System

Partner
Ding Fan / Fang Jianping

Team
CD: Ding Fan / Fang Jianping
D: Li Yanda / Li Sinong / Zhai Zhenwei / Shao Junyu
MD: Zhao Lin / Fan Lili
PM: Liu Lingfeng / Shao Junyu

"Perhaps the most anticipated new fund in 2021 has finally announced its establishment." (36Kr)

In 2021, Cao Xi, former partner of Sequoia China, and Tim Wang, former secondary market partner of Boyu Capital, jointly established an investment management institution: Monolith Management. Being deeply involved in the field of science and technology, Monolith upholds to its core of always being curious, truth-seeking, and exploratory to the world.

The Monolith in the brand name comes from one of the most classic science fiction movies in history, "2001: A Space Odyssey," shot by Stanley Kubrick. The mysterious black Monolith in the movie has a perfect mathematical ratio of 1:4:9, which is the square of the first three natural numbers, representing the truth and wisdom of the universe.
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Client
MONOLITH

Service
LOGO
Visual Identity System

Partner
Ding Fan / Fang Jianping

Team
CD: Ding Fan / Fang Jianping
D: Li Yanda / Li Sinong / Zhai Zhenwei / Shao Junyu
MD: Zhao Lin / Fan Lili
PM: Liu Lingfeng / Shao Junyu

"A dark stone with perfect proportions is suspended above the Earth. Its surface always reflects the light in the Earth's atmosphere - sunrise, sunset, aurora- it has absolute height and wisdom, symbolizing human curiosity, Seeking truth and exploring..."

We visualized this sci-fi scene.