We amplified FION's handcrafted DNA and created a new logo for FION. Integrating the characteristics of Tuizhu into the logo, symbols, and patterns, we wanted to form a sense of unity in the series. In the details of the vertical strokes of "F," "I," and "N," the corners are deliberately cut to maintain a handmade "clumsy" feel. However, the overall visual still maintains a young and concise feeling.

We also developed a new visual strategy with FION, including using a two-color combination as the brand's color identity and new graphic print designs. The two-color color combination, inspired by the colors of the different years of bamboo used to make Tuizhu, can be used for offline store environment presentation, packaging design, and online media. The new graphic print design can be used for pattern inspiration on bags and leather accessories.

We hope that the repeated patterns deepen the public's exploration and understanding of FION's handicraft genes through effective communication.