Xing Chen is a sensitive and detail-oriented introvert. He does not speak much since he is always curious about the world he lives in, and by observing the surroundings he combines the experiences with his thinking frames. As the co-founder and art director, he leads the team to create high-quality design output and has received many awards, including ADC and TDC. At work, Xing pays attention to collaboration and innovation and always encourages his team to speak up honestly to optimize the creative potential of each person. Carefully balancing the client’s business goal and design innovation, It is Xing’s ambition and principle to influence day-to-day life experiences through design. Energized by his work, he also writes music in his spare time on weekends, reads from his never-ending reading list, and produces his independent broadcast. He is also said to have boxed for several years, which he says made him more aware of himself and more fearless of what comes up next.