A Studio Manager at SDL, Ein keeps shifting roles in the studio and pivoting in different projects, serving as a strategic planner and communication designer at the same time. Her storytelling skill sets the context for business strategy and brings ideas to life by inspiring the team to make positive impacts on clients through innovative designs. She studied Marketing and Luxury Management at UIBE and did her MDes in Design Innovation and Service Design at Glasgow School of Art. In 2020, Ein joined the IDEO YTP program, where she learned branding and communication design, working with teams and international clients to deliver positive and quantifiable impact in the business world. 

This learning journey has made her an energetic self-starter and creative chameleon. She seeks out insights anywhere from the office to the dance room. A professional Latin dancer, singer, guitarist, and drummer, Ein started out in art at a young age. Now she keeps her creative juice flowing: producing music on the side, craving all sorts of sports like climbing, surfing, and yoga, doing everything she wants. Hip-hop dance is her current guilty pleasure